Sports mascot. Storybook hero. Cereal spokes animal. Beloved children’s toy. We humans express our admiration for tigers in so many ways.Yet all that love hasn’t done much to stop the poaching and habitat loss that have decimated wild tiger populations. Until now. Thanks to the concerted efforts of tiger range countries, non-profits and individuals just like you, wild tiger numbers are slowly rising. July 29 has been designated Global Tiger Day to raise awareness for tiger conservation. Discovery is proud to celebrate the fiercest cat on the planet by doing our part to protect it.
